AI, Analogy, and the Future of Law and Marketing
Analogy has always been the backbone of persuasion, whether in law or marketing. Lawyers map cases to precedents, while marketers connect products to familiar experiences. Now, with large language models like GPT, Claude, and Gemini generating analogies at scale, the question is no longer whether AI can assist persuasion—but how it changes the way we reason, argue, and influence. This article explores how humans and machines build analogies differently, what that means for persuasive practice, and where the future of law and marketing is headed in an AI-driven world.