ICONA Digital Marketing and Legal Marketing

We’re ICONA — your partner in law firm marketing.
For over 25 years, we’ve helped Canadian lawyers and boutique firms build visibility, credibility, and client trust online. As one of the country’s longest-standing web agencies, we design compliant, high-performing websites that don’t just look good — they convert. Experienced, approachable, and focused on results, we work alongside you to strengthen your practice in the AI age.

Digital Marketing For Law Firms

Website Experiences that Convert.

See some of the projects we're most proud of.

See Our Work

Better business is built on relationships.

Our focus on every project is you. For us the project is not the finish line, your continued satisfaction is. So we’ll roll up our sleeves, jump in, and get you to where you want to be.

Better business is also built on talent, experience, & hard work.

We’re integrative and iterative, picking just the right mix of talent from our group of senior marketing pros to connect with your firm. Our team know exactly what it takes to create a great site, and won’t rest until they’ve built it.

The best way to have a friend is to be a friend.

With over 25 years of experience, we’ve learned that the process matters as much as the final product. That’s why we treat our clients the way we treat our friends — with honesty, patience, and accountability. The work must be excellent, but the relationship behind it is what makes it last.

Meet The Team

Our core philosophy is to design lasting value for our clients. Meet our team of senior level professionals who embody that ethos every single day.

See us all

Dave Taillefer

Founder & Business Director

Raphaelle Labman

Production Director

Contact Us

Have a project? We'd love to hear from you.

We're nice people who do good work. Fill out our new business request to get started on how we can help your law firm. We have solutions for almost any budget.

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From the Blog

Insights

October 03, 2025

Is It Time for a Website Redesign?

In 2026, law firm websites will no longer just serve as online brochures — they will act as the foundation for AI search engines, voice assistants, and generative overviews. Clients will expect sites that are fast, mobile-first, and structured for answers, not just keywords. Firms that fail to modernize will risk being invisible in AI-driven search, while those who invest in future-proof redesigns will position themselves to capture more clients in 2026 and beyond.

October 01, 2025

Google Ads for Law Firms in 2026

In 2026, Google Ads will remain one of the fastest ways for law firms to connect with clients at the exact moment they need legal help. But with rising costs, AI-driven search changes, and fierce competition in Canadian markets, running profitable campaigns will require far more than simply “buying clicks.” Law firms will need strategies that blend precision targeting, compliance, and conversion optimisation — the kind of approach that turns advertising spend into measurable client growth.

September 24, 2025

Answer Engine Optimization (AEO)

By 2026, Canadian law firms will no longer be judged only by where they rank in Google search results, but by whether their content is chosen as the answer in AI Overviews, voice assistants, and legal queries on emerging platforms. This shift from SEO to AEO (Answer Engine Optimization) will redefine online visibility, forcing firms to create content that is not just searchable, but structured, compliant, and trusted enough to be quoted directly by AI.

Blog