The Science Of First Impressions Online
For most Canadians seeking legal help, the first impression of your firm is digital - not a handshake in the boardroom. A Google result, homepage load time, or bio photo can quickly signal trust, clarity, and professionalism ~ or the opposite. New research confirms that these snap judgements form fast, yet they can be strengthened (or salvaged) through thoughtful design, accessible content, and consistent follow-through across channels.