We’re ICONA — your partner in law firm marketing.
For over 25 years, we’ve helped Canadian lawyers and boutique firms build visibility, credibility, and client trust online. As one of the country’s longest-standing web agencies, we design compliant, high-performing websites that don’t just look good — they convert. Experienced, approachable, and focused on results, we work alongside you to strengthen your practice in the AI age.
See some of the projects we're most proud of.
Our focus on every project is you. For us the project is not the finish line, your continued satisfaction is. So we’ll roll up our sleeves, jump in, and get you to where you want to be.
We’re integrative and iterative, picking just the right mix of talent from our group of senior marketing pros to connect with your firm. Our team know exactly what it takes to create a great site, and won’t rest until they’ve built it.
With over 25 years of experience, we’ve learned that the process matters as much as the final product. That’s why we treat our clients the way we treat our friends — with honesty, patience, and accountability. The work must be excellent, but the relationship behind it is what makes it last.
Our core philosophy is to design lasting value for our clients. Meet our team of senior level professionals who embody that ethos every single day.
We're nice people who do good work. Fill out our new business request to get started on how we can help your law firm. We have solutions for almost any budget.
For most Canadians seeking legal help, the first impression of your firm is digital - not a handshake in the boardroom. A Google result, homepage load time, or bio photo can quickly signal trust, clarity, and professionalism ~ or the opposite. New research confirms that these snap judgements form fast, yet they can be strengthened (or salvaged) through thoughtful design, accessible content, and consistent follow-through across channels.
Analogy has always been the backbone of persuasion, whether in law or marketing. Lawyers map cases to precedents, while marketers connect products to familiar experiences. Now, with large language models like GPT, Claude, and Gemini generating analogies at scale, the question is no longer whether AI can assist persuasion—but how it changes the way we reason, argue, and influence. This article explores how humans and machines build analogies differently, what that means for persuasive practice, and where the future of law and marketing is headed in an AI-driven world.
In 2026, law firm websites will no longer just serve as online brochures — they will act as the foundation for AI search engines, voice assistants, and generative overviews. Clients will expect sites that are fast, mobile-first, and structured for answers, not just keywords. Firms that fail to modernize will risk being invisible in AI-driven search, while those who invest in future-proof redesigns will position themselves to capture more clients in 2026 and beyond.
