Kraftsman website sets a new benchmark for competition - 2007-05-14
Texas-based Kraftsman Playground and Water Parks has been building and enhancing exciting recreational play areas across Texas since 1981. Every day, kids and families are safely making great memories with their unique solutions, including skate parks, sports equipment, site amenities and safety products.

When it was time for Kraftsman Playground to take their positioning and online presence to a higher level, the company approached our Quebec-based marketing partner Ravann Communications. As usual, our partnership with Ravann produced an expansive, purpose-driven website that elevates Kraftsman above their competitors and makes their branding and sales efforts a whole lot easier.



Kraftsman's website features our robust, PHP-driven Web Wrench Content Management System that allows quick updates of offered services, promotion of an expansive project portfolio, easy lead generation, account sign ups, viewing of manufacturer catalogues, the dissemination of critical forms, useful gathering of contact information - and more.



While appealing to city agencies, real estate developers and commercial establishments, Icona and Ravann ensured that the copy and imagery of this project balanced the company's business objectives with the sense of fun, wonder and excitement enjoyed by the end users of Kraftsman's playground and waterpark equipment.

Claude Daccord Project Gets Underway - 2007-05-02
Icona Inc. is assisting Pierrefonds, Quebec based Claude Daccord & Associates with the development of their new corporate website. Icona Inc. has developed a temporary splashpage for the company which was launched to coordinate with print ads released last week.

 

Watch for the full development coming later this Spring.